No Sweat
No Sweat
The new M4 chip, with its unmatched power and long-lasting efficiency, is an unexpected and unbelievable combo. How do you get people to associate the two? By crafting a mesmerizing feat of effortless power: an Olympic weightlifter who moves like a baton twirler. No Sweat is a mesmerizing film featuring a weightlifter who defies gravity and expectations without ever missing a beat. The weightlifter twirls around a colossal set of weights as if they were a featherweight baton— a captivating visual metaphor for how the new M4 chip handles demanding workloads with effortless grace and precision.
D&AD pencils
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- Apple
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