No Old Ideas
No Old Ideas
Inspired by automotive brand Genesis’ innovative spirit, this spot creates a cinematic story of how old ideas persist and compete for space. Wired lightbulb-like creatures flood offices and streets, while the GV70 drives through and evades them. The film champions rejecting the familiar to make room for fresh thinking and moving boldly forward. Each sound you hear is bespoke, and created specifically for the film.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Electric Theatre Collective London
- Brand
- Genesis
- Advertising Agency
- Innocean USA
- Production Company
- Electric Theatre Collective London
- Partizan USA
- Compositor
- Adam Woolrich
- Alberto Pizzocchero
- Alex Gabucci
- Christian Block
- Jessica Hayes
- Kingsley Bailey
- Kotryna Lidziute
- Petter Lindholm
- Rafa Vormittag
- Scott Middleton
- Taylor Hyder
- Victoria Pascual
- VFX Artist
- Alberto Scotti
- Alessandro Granella
- Alex Hickman
- Annie Rowland
- Chloe Barbet
- Hendrik Freuer
- Lennart Vulto
- Marcel Ruegenberg
- Noah Ross
- Sergio Morales Paz
- Vaclav Cizkovsky
- Yousef Grierson
- VFX Lead Artist
- Greg McKneally
- Client
- Genesis Motor USA
