Njörður

By extracting magnesium directly from seawater and powered entirely by Iceland’s clean energy, Njörður's process achieves zero emissions and avoids toxic byproducts altogether. Njörður’s brand identity is based on the idea of transformation of water into metal. A custom variable typeface is at the heart of the identity, which interpolates between a state representing the waves of the sea and a state representing the strength and stability of magnesium metal. The typeface is employed throughout the system in headlines and subheadlines, using interactive motion when possible.