Nike - Gumball Pack

Not Real developed a series of animations for the new editions of the Nike AirMax React & Plus, released on National Bubble Gum Day. All content was shared at the stores and on the social media accounts of main Nike retailers. This world is based on the combination of gumballs and bubbles. Multi-colored, smooth, candy-coated shapes coexist with the sensation of air-filled, imperfection and a variation of thickness, transitioning from opaque to transparent.The environments are modern reinterpretations of a kids playground, with soft and fun shapes of foam and rubber-like materials.