New Fairies

Skateboarding has always been seen as a man's sport. Nike New Fairies is an invitation to change that and ensure that skateboarding is a girl's sport too, with a little help from a real fairy: Rayssa Leal, a seven-year-old girl who became famous by doing a heelflip dressed as a fairy. Graffiti was brought together with animation to create a magical universe in the style of classic fairytale films, while the original soundtrack from Cinderella was mixed with gritty skateboarding sound effects.