Myota

Myota is founded by scientists, not just ‘science backed’. Its range of fibre blends create a healthy, balanced gut microbiome and all the benefits that come with that. However, the brand was struggling to explain all of this science and what they did in a simple, digestible way. We created a distinctive logotype based around a series of shapes inspired by the digestive system. These shapes have the ability to flex into different forms across the brand identity: visualising product benefits, explaining microbiome science, or providing a simple and engaging UX.