Montefiore Einstein - The Rarest Stars Shine Brightest
Montefiore Einstein - The Rarest Stars Shine Brightest
We turned a complex medical issue into an epic, universal story where five kids build a rocket, travel to space, and save the holidays. Diagnosing a rare disease takes 5-7 years—earning it the name Diagnostic Odyssey. Inspired by classic adventure films - like The Goonies and ET - where kids overcome impossible odds, we crafted a high-stakes journey — because our heroes were real kids with real conditions, making their triumphs even more powerful. The challenge was twofold: blend humor, heart, and action while reaching beyond traditional healthcare audiences to spark a global conversation
D&AD pencils
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Credits
- Entrant Company
- Alto NY
- Brand
- Montefiore Einstein
- Advertising Agency
- Alto NY
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- Client

