Monsters are real

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Monsters are real

Global warming, deforestation and poaching are all like monsters attacking our planet, but most people don't see these issues that way. Zalva Water, the brand that protects the environment, wanted to talk to a generation who do believe in monsters: children. To do so, it created a collection of bedtime stories made with recycled paper and ecological inks, and portrayed the main environmental problems as the monsters in the stories: Usqu's Terrible Night, Dark Deforestation, Evil Machines and Infernal Paramo.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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