MoN Takanawa

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MoN Takanawa

MoN Takanawa: The Museum of Narratives is a new cultural destination in Tokyo. It treats Japanese and global culture as a living narrative and has a unique, circular curation approach. From that foundation, we developed the strategic idea of dimensional time—the understanding that while we experience time as linear, ideas, traditions and culture don't behave that way—they recur, get reinterpreted, loop back to find new meaning in a different age. The result: a system built on a spiral that implies continuation, lives across programming and speaks to everyone, from Takanawa and beyond.


Awards

  • D&AD GRAPHITE pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Client
    • JR East
  • Brand
    • MoN Takanawa: The Museum of Narrative
  • Design Agency
    • Pentagram London
  • Entrant Company
    • Pentagram London