Minefield Honey: Harvesting Hope

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Minefield Honey: Harvesting Hope

The Minefield Honey Project tackles the critical issue of landmines in Ukrainian agricultural fields, which diminish small farming opportunities and farmer income. Kernel, as an agricultural leader, created an innovative business model to transform unsafe lands into honey production areas. By harvesting and selling honey from mined fields, farmers fund the demining of their land, eventually regaining it for traditional farming. This innovative approach revitalizes communities by merging modern solutions with cultural practices, effectively addressing long standing issues.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Saatchi & Saatchi Ukraine
  • Brand
    • Kernel
  • Advertising Agency
    • Saatchi & Saatchi Ukraine
  • Client
    • Kernel
    • Ministry of Foreign Affairs of Ukraine