Active Journalism
Active Journalism
Through Active Journalism, a strategic philosophy, AnNahar moved from reporting events to catalyzing them. Four escalating campaigns reshaped Lebanon's politics, culture, and future: sacrificing a print edition to provide paper and ink for voting ballots, giving space to other newspapers within our own to protect freedom of press, creating an AI President in the absence of a human one, and authoring the nation's first unified history using our own headlines. Result: 35% revenue growth, and proof that creativity strategically aligned with journalism over time can transform a nation.
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Impact BBDO Dubai
- Brand
- AnNahar
- Advertising Agency
- Impact BBDO Dubai
- Design Agency
- Impact BBDO Dubai
- Production Company
- Impact BBDO Beirut
- Client
- AnNahar


