Mikkeller + Bedow

The objective was to design the packaging range of four seasonal beers for the Danish brewer Mikkeller. Because of Mikkeller’s innovative and experimental approach to brewing, the packaging needed to communicate the four seasons in a progressive way. The idea behind the design was to focus on the transition between the seasons. This was made possible with a heat sensitive ink and two simple symbols. When the beer is cold a symbol representing the previous season is shown, but when the bottle is empty the heat sensitive ink fades away leaving a symbol representing the current season.