Marseille Is Us

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Marseille Is Us

For AFCON 2025, Puma and Olympique de Marseille created "Marseille Is Us", the first football jersey collection to represent both a football club and a country, each design honouring one of the African nations at the heart of the city’s diaspora. Worn with pride on their own, the jerseys reveal their true power together: assembled, the seven designs form the OM crest, proving that Marseille's identity is built from its African heritage.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Client
    • Olympique de Marseille
    • Puma
  • Brand
    • Puma
  • Entrant Company
    • WAY TV
  • Advertising Agency
    • WAY TV
  • Design Agency
    • WAY TV
  • Production Company
    • WAY TV