MADE YOU LOOK

MADE YOU LOOK is a London design agency that needed a logo. The solution deliberately followed typical category codes: monochromatic, minimal and set in a sans serif. An approach adopted by most agencies to keep the focus on the work. But in a sea of sans serif design agency logos, how do you make people look? By decreasing the leading, the characters conveniently reveal a pair of inquisitive eyes as they overlap. We chose a humanist geometric sans serif, whose circular forms shaped the idea. The result is a minimal logo that illustrates the agency’s name, personality and playful approach.