Made to Travel - Cinematography

Made to Travel is a reminder of people’s innate urge to explore the unknown, and a statement of Expedia’s purpose. To remind people why we travel, Anomaly London put aside famous landmarks and travel clichés. Instead, the campaign is brought to life through authentic travel moments that may seem inconsequential, but they’re the things we remember most. Every campaign touchpoint was carefully crafted to evoke emotion and nostalgia, and to remind people why travel is so important.