Sign in

Basket

MacCoin

MacCoin

In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning 50. It’s so universal, a global leader in economics uses it to compare currencies. Everywhere in the world, a Big Mac is a Big Mac is a Big Mac. So why should the Big Mac just be a currency measure? If it's good enough to measure the value of 48 global currencies, it's good enough to BE a global currency.


Awards


two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

Explore

Details

Credits