Mānuka Health

Honeybees see in UV. It was this revelation that provided a unique and distinctive visual language and perspective for the photography. Working with photographers we documented the world of flowers and the Mānuka Tree as seen through the eyes of the honeybee – in UV. The unique images became the visual language for the brand, from the packaging to the on-line storytelling, to the web site, social, film and promotional posters along with the launch of a book and an exhibition.