Lynx 'Get in There' Mobile Tools

The challenge with Get in There was to encourage boys who flirt online to get in there and talk to real girls, where the Lynx product can play a role. With this in mind, a series of six mobile applications were created: the first two were sonic tools aimed at a girl’s laughter spot. First, Lynx FX, the soundtrack to your night out, is an application that can help you break the ice without having to utter a cheesy one-liner. It offers a smorgasbord of witty and impromptu sound effects. Second, Fit Girl Finder, sat-nav for your love life. This is an application that allows the unsuspecting female to think you’ve got some powerful chemistry. A honey radar and heart beat monitor rolled into one.