Lucky's Charmology

Charmology is a first-of-its kind divination method that turns any bowl of Lucky Charms into a magical fortune-telling. An entertaining social & mobile commerce experience. By partnering with two of the top astrologer influencers on Instagram and TikTok, Aliza Kelly (128K on Instagram) and Stina Garbis (204K on TikTok) we assigned meaning to each of the marshmallows and created a ritual to read it’s patterns and connections on a cereal bowl. From love and friendship, to fame and money, and of course luck.