Lovers, Don't Spread the Hate

What do Marmite haters loathe more than Marmite on their toast? Marmite in their butter, jam and marmalade. So adam&eveDDB created a print campaign encouraging Marmite lovers not to dip their Marmite-covered knife into the other spreads at the breakfast table. Print and billboard ads highlighted the disturbing reality of Marmite cross-contamination. The goal: to ensure Marmite lovers and haters can happily co-exist under the same roof.