London Careers Festival

The aim was to communicate the joyful nature of a festival and capture a child’s imagination by offering a glimpse of the wide variety of career options available to them. To engage school children of all ages, as well as their teachers, Nina Jua Klein Studio devised an identity system that’s playful without being childish. The abbreviated festival title (LCF) is arranged to evoke a face and interacts with illustrations by Charlotte Trounce to express a variety of different career paths.