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Once a pioneer expands boundaries and makes an unknown land familiar, how do they decide what’s next? Equinox pioneered luxury fitness across the world with 83 fitness clubs in 14 markets, and sought another way to exceed the high expectations of its loyal community. Opening a hotel was a natural progression. COLLINS looked to amplify and evolve the equities of the Equinox brand, by crafting an uncommonly disciplined system rooted in the philosophy of extremes. Discipline and indulgence. Excess and absence. Light and dark. Warm and cool. Day and night. These dualities define Equinox Hotels.