Lives Way More Interesting Than Yours
Lives Way More Interesting Than Yours
Most people are not as adventurous as they think they are. In fact, ordinary objects have travelled way more than most people, as this campaign shows. Here we see the exciting stories of a paper clip, lighter, coin, and pencil, in a way that pokes fun at sedentary lives.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
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- Volkswagen

