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Lives Way More Interesting Than Yours

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Lives Way More Interesting Than Yours

Most people are not as adventurous as they think they are. In fact, ordinary objects have travelled way more than most people, as this campaign shows. Here we see the exciting stories of a paper clip, lighter, coin, and pencil, in a way that pokes fun at sedentary lives.


Awards

  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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