Live Test Series Integrated Campaign

How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features, aimed to work on to levels: Highly relevant for the core target group – but at the same time spectacular and entertaining enough to attract a broad audience. The test videos on YouTube were followed up by in-depth interviews with the engineers, both in printed and digital form. One of the tests was also turned into an interactive 360° experience.