[Life Subtitled] - Activations

Since the beginning of film, subtitles have helped break down barriers and make foreign filmmaking more accessible. To celebrate the 58th Chicago International Film Festival and bring the romance, intrigue, and drama of foreign film to life, Ogilvy gave the city and its inhabitants their very own subtitles. By applying this cinematic device to everyday life, it made the film festival accessible to everyone, bringing people together and democratising the power of cinema.