Lego

Image of a glimpse into a world made of Lego. Using 97,096 pieces of Lego and three outdoor poster shells, we built posters entirely out of Lego. When viewed from the right position, each image within the frame formed a seamless continuation of the scene outside. Each poster also featured colourful Lego creatures interacting with their environment: the perfect way to show just how much more fun the world is with Lego.