Itch Brand Identity

Itch creates personalised subscription packs that help pets live happy and healthy lives. The company wanted to position itself as pet care with a difference. Underexposed seized the opportunity to develop a brand that took Itch away from the clinical and the over-cute, establishing an emotive brand positioning with a no-nonsense tone of voice. A bold design led by the dot from ‘itch’ shaped an identity that got tails wagging.