IPC 'Wethe15'

People with disabilities make up the world’s largest marginalised group. The International Paralympic Committee’s campaign WeThe15 brought together the largest coalition of organisations behind this cause. Launching live in front of 250 million people at the Tokyo 2020 Paralympics Opening Ceremony, Paralympians sported the campaign’s symbol as temporary tattoos. The aim was to bring the 1.2 billion people with disabilities – the 15% – to the forefront of the inclusivity agenda.