Iconic Drips

In September of 2023, a surprise heatwave swept across the UK. As the temperature rocketed to sweltering heights, McDonald’s got the nation craving one thing, a deliciously thick and cooling McDonald’s milkshake - A product that’s so iconic it can be recognised with just a single drip. With classic British weather being so unpredictable, we seized the opportunity and produced a weather reactive out of home campaign in less than 24 hours, sparking conversation across the nation.