IBM Smarter Planet, Business Services

Office partnered with Ogilvy & Mather New York to develop a series of ads for IBM’s business services. More than 43,000 gigabytes of data are generated by trillions of objects every day. And IBM’s advanced analytics help businesses use this data not just to see what’s happening today, but also to predict what’s coming next. Office illustrated this concept of spotting patterns and crystallising trends to make smarter decisions. These ads, now running in selected publications, are part of IBM’s ‘Smarter Planet’ campaign, which Office has been supporting since November 2008.