Human Plants

Brief: In Peru child abuse is increasing and one of the principal problems is that parents don´t realize about the consequences of the abuse. So we have to show them how child abuse will harm their child future. Solution & Cultural Context: We make an ad that shows the hard consequences of abused children as human plants. Children as innocent seed grow up as an alcoholic and a criminal. Location & Scale: The ad was ran more than 1000 posters in schools around Peru. Insights: The campaign was launched in february and make a huge impact in parents and help them to know about child abuse.