Here Comes the Sun

Dentsu's set of posters involved finetuning the silkscreen process in darker areas to express the idea of hidden values and issues, and using spot colours for the sun to emphasise its role as a symbol of creativity. Dentsu also created a mural of the sun on the wall facing the entrance to the venue and echoed that graphic with bands of colour highlighting the works on display. Visitors to the exhibit were also presented with stickers of the sun symbol to remind them of the illuminating power of creativity.