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Happy Kid

Happy Kid

Happy Kid begins as an idyllic depiction of a kid safely asleep surrounded by friendly teddy bears; he is however soon revealed to be a neglected child asleep in the middle of a diamondsmuggling operation. True to the ‘It’s more than you imagined’ concept, Happy Kid is more than a commercial. It also serves as a scene from a larger story, which can be experienced at hboimagine.com.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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