The online gun community registers billions of views every year. In the US, 45,000 people die every year from gun-related injuries, creating a need for higher online gun safety standards and greater accountability from gun content creators. Guns Down America created gun reviews told by people who understand a gun’s capacity to inflict death and destruction better than anyone: gun violence survivors. Survivors reviewed the exact gun that almost took their life, describing technical specs and capabilities in the style of popular online gun reviews.