Google Design - Design & Material Explorations

Zelig Sound worked on an intense phase of sonic exploration and creative development for Google Design. Mirroring the designer’s processes, the aim was to uncover new creative avenues, creating a captivating sonic representation of their cutting-edge design and UI work. Driven and inspired by the motion, edit, and design, Zelig Sound experimented with different sounds and asked questions like, ‘What if it sounded like this?’, ‘What happens if we do this instead?’, ‘Does it have to sound like that?’, and ‘Is it music or sound design, or both, or neither?’ The idea was to delight and surprise the viewer.