Find Your Summer

This campaign captures the longing for summer amidst the winter chill. In winter, when ice cream sales drop, we aim to remind people of that cozy feeling one gets when the sun briefly shines in the cold, even if only for a few seconds. A moment to enjoy a Magnum ice cream. The characters: the city, the people, the cold, the elusive sun, and time itself. A cozy, introspective love letter to ice cream, reminding us that summer is a state of mind. Summer is within. And we can find ours.