Fence

Fence is the second ad in Cadbury’s campaign to win back the hearts and minds of the nation. The spot champions human generosity in an everyday setting, as a lonely old man returns next door’s children’s toys over their fence. And then a bar of Cadbury Dairy Milk lands on his lawn. Two little boys’ heads peer over the fence, as they tell him that there’s no need to throw that one back – proving that there’s a glass and a half in everyone.