Estate Agent

In Britain, 25% of parents say they never cook with their children, meaning millions of kids could grow up without having learned important cooking skills. AMV BBDO produced this provocative online film for Uncle Ben's to highlight the issue and launch their family cooking channel Ben's Beginners on YouTube. The film sees an estate agent showing real families around a house without a kitchen to stimulate debate on the importance of cooking together. Hidden cameras capture the families' reactions of shock and confusion as the estate agent maintains that 'kitchens are on the way out'.