Errata at 88

Racism, elitism and sexism erased from history one of Brazil's greatest singers: Alaíde Costa, now 88 years old. As a brand that celebrates people's journeys, Johnnie Walker decided to right this historic wrong. To do so, we created a whole integrated campaign to honor Alaíde’s story, present her to the newer generations and rewrite her name as one of the creators of Bossa Nova. The idea ran accross several diferent medias such as newspapers, social media, TV, influencers and even a huge event: The Greatest Night – Bossa Nova at Carnegie Hall, NYC.