DNA Discounts

Just in the middle of Trump’s wall debate, a brave decision was made: put a Mexican brand in the middle of those southern American’s beliefs with Aeromexico’s DNA Discounts. Using our PR company strategy, the brand posted a campaign video just when people needed to raise their voices towards President Trump’s policies: the government's shutdown. The action immediately proved to be relevant starting a social debate and becoming a global phenomenon. A statement to support and stand against political controversy.