DEMO 2025 — Design in Motion Festival

DEMO Festival 2025 expanded across 15 cities, using typography as the core of its integrated design system. The DEMO logo and type evolved into motion-driven, spatial, and digital applications, from large-scale public screens to the immersive DEMOVERSE. A new visual language, including a distorted globe and RGB colour shift, reinforced global reach, while animated letterforms and typographic compositions unified physical, digital, and sonic experiences, demonstrating typography as a central, dynamic force in motion-led design.