Data in Dollars

“Data in Dollars” used data from video-sharing platform YouTube in an innovative way, turning pre-roll ads into price tags that showed how much customers were spending on data with other carriers while encouraging them to save by switching to Xfinity Mobile. So before a basketball-highlight video, for example, we ran a basketball-themed ad showing the real amount of dollars and cents it would cost to stream the video on a smartphone. Same for makeup tutorials, game reviews, movie trailers, gadget-unboxing videos and music videos. So just like that, every YouTube video became an ad for Xfinity.