Collection Bulgarian: Design Song

That doesn't look Bulgarian!' is often considered a compliment in Bulgaria, which has sometimes struggled to show pride in its national culture. This has led to Bulgarian design being undervalued, resulting in little demand for local products. Yet the Bulgarian national anthem refers to the homeland as 'heaven on earth'. Videnov Furniture looked to the role of nature in Bulgarian national heritage and linked it to contemporary design, encouraging Bulgarians to feel proud of their identity – and of locally produced goods.