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Coded: The Hidden Love of J.C. Leyendecker

Coded: The Hidden Love of J.C. Leyendecker

Coded: The Hidden Love of J.C. Leyendecker tells the story of legendary illustrator J.C. Leyendecker, a gay man whose early 20th century advertisements were coded with LGBTQ+ imagery that quietly acknowledged a community that was forced to live in the closet. The documentary explores Leyendecker's legacy as a grandfather of modern advertising, showing how today’s LGBTQ+ advertisements are built upon a foundation laid by his work.


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  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

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