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Channel 4 Tokyo Paralympics - Super. Human.

Channel 4 Tokyo Paralympics - Super. Human.

Channel 4’s Tokyo Paralympics 2020 campaign film, Super. Human., represents the athletes of the Tokyo Paralympic Games in all their spirit, bravery and complexity, unpicking exactly what it takes to become a Paralympian. Through humanistic images of blood, sweat and tears, the film emphasised the everyday moments – even at their most banal – alongside their sheer athletic determination and extreme sacrifice.


Awards

  • D&AD GRAPHITE pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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Details

Credits


What did the judges have to say?

D&AD Jury

It was quite straightforward, classic photography, but it told the story of the relationship and intimacy between the athletes and the photographer, who is blind.

  • Miho Odaka

  • Freelance Curator

  • Freelance