Brighter Sans

How do you brighten people’s days across countries, cultures and languages? Is it by the meaning of words, or by the look of the letters? MTN created a bold, friendly and playful typeface which translated seamlessly into several languages across MTN’s footprint in Africa and the Middle East, including Hindi, Farsi and Pashtu. Connectivity is the heart of inspiration, success and growth as a human race. As a global African based company that is “Everywhere you go” MTN enables this connectivity, creating a bright future for all.