Boxthink "Outside the Box"

This poster campaign announced the solo exhibition of Boxthink, an art project by HACOYA – a company that designs and produces paper boxes. Outside the Box is an initiative to disassemble the paper that’s discarded during the production of boxes, and reconstruct it as graphics. This poster was made by pasting together various colours. There were 10 different posters for the announcement, which were placed in various culture-driven stores such as bookstores, flower shops, and music clubs, where they were well received.