Bokiño – A Logotype for Little and Big

Bokiño is a digital platform for children’s books that primarily communicates in social media. Their new logotype is a word mark that can transform to a symbol. And vice versa. The word mark refers to their tagline – For Readers Little and Big – where each letter has a different height representing children at various ages. In tiny spaces the letters regroup to shape a symbol with two children holding hands. The result is a logotype that moves easily between small and large contexts: it can be tiny, it can be big and it can animate.