Believe In Me - Gymnast

Barnardo’s is the UK’s largest children’s charity, but people had surprisingly little awareness about the work they do. We needed to get back on people’s radar. With films inspired by true events, we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow filled music to reframe Barnardo’s children as heroes rather than victims. ‘Believe in Me’ is a direct appeal from Barnardo’s children, delivered in the first person to heighten the emotion.