Spike Jonze’s musical spot illustrates why singular ideas come out on top

As attention spans diverge to extreme poles, brands must earn the right for their films to be noticed

“One of the trends that we’ve noticed in the industry this year is a simultaneous desire for consumers to spend a lot less time with a brand and a lot more time with a brand, all at the same time,” says Brent Anderson, global CCO at TBWA\Media Arts Lab in LA, who was President of the Film jury in this year’s awards. This means bitesized or long-form pieces often thrive, but even then, attention is by no means a given. He says that brands need to earn those eyeballs, pointing to Life360’s

Get more insights straight from this year's D&AD Awards judges in Trends from the Jury Rooms.